Vision:  North American Division organizations of every type combine their efforts in communicating Adventism’s distinctive message of hope and wholeness to every person within the NAD territory with a focus on big cities.  
 
Building Blocks

1. ■ Evangelism and outreach—specifically targeted to large cities and native-born Americans—that tap the convergent energies and collaborative talents of all  One of the six NAD Strategic Building Blocks 

2. ■ A coherent media strategy—with an emphasis on social media--that best accomplishes the mission of the Church in reaching its internal and external audiences One of the six NAD Strategic Building Blocks 

3. ■ Evangelism targeted to emerging immigrant people groups that use new technologies and resources to educate and involve both leaders and members in successfully engaging these people-groups  One of the six NAD Strategic Building Blocks 

Other areas of focus

4. A health outreach program—in cooperation with unions, conferences, and NAD Adventist Health systems--that builds positive community awareness of and affinity for our Church  

5. A periodic assessment of public awareness of, and affinity, for the Seventh-day Adventist Church within the North American Division territory