Step 2: Create Organizational Clarity

In a healthy organization, leaders and staff alike are crystal clear as to the purposes organization and where it’s headed and are passionate in their support.  Less effective organizations either assume that their people already know the mission or don’t care enough to find out.
Behavior A – Take an INVENTORY to see to what extent your leaders, staff, and members understand your key organizational statements. 
Identify what percentages of your people are really aware of and guided by your organizational statements. Most organizations score rather poorly in this area.  Are you willing to excel in this area?
Behavior B – Craft clearly understood organizational language
EVERY church organization (including leadership, staff, and members), should be crystal clear on the following:

  1. Why do we exist? What is our purpose (Mission)?
  2. What is most importance for us to live by (Core values)?
  3. What does our shared portrait of excellence look like? (Vision)?
  4. How do we convert strategic visions into everyday reality? What day-to-day activities accomplish mission (Annual Roadmap)?
  5. How do we demonstrate successful accomplishment of our mission? How do we document excellence (Accountability; assessment)?   
  6. Advantages of using common language throughout the NAD   

Behavior C – Creating a compelling vision of excellence
Wise church organizations encourage their leaders, staff, and church members to picture in their minds the organization that they would LIKE to become.  Rather than fixate on problems and shortcomings, they focus on potential and possibilities (See Philippians 4:8).  Appreciative inquiry is a management method using a positive approach to change.
Behavior D – Communicate over and over again until it “catches”
People in an organization will only believe leadership is serious about strategy when they experience organizational language repeated again and again over time and in different forms and especially when they hear it passionately and consistently from the top leader (president or church pastor). A good example of this behavior is found in Deut. 6:6-9).