REACH is a strategy for best accomplishing the mission of the church with excellence.   It is not a program.  Nor it is a five-year slogan to be replaced with another slogan. It is a culture, a mind-set, a way of life characterized by the following:
Strategy:  Every great accomplishment in history, both within the church and without, was preceded by a disciplined plan.  “It is essential,” Ellen White wrote, “to labor with order, following an organized plan and a definite object."  Manuscript 24, 1887.  Every church organization and ministry should have a clearly defined strategy that everyone knows and embraces.

Mission:  The mission of a church is its purpose.   “It is a sin,” Ellen White states, “to be heedless, purposeless, and indifferent in any work in we engage, but especially in the work of God.”  RH, March 18, 1884.  Mission is the purpose. It’s like the destination of a trip. Knowing the destination helps plan and guide the trip. Is the mission of your church organization crystal-clear? 

Excellence:  Everything God does is “Exhibit A.”  In order to rightly represent Him, can His church on earth be anything less than best-in-class?  As the world sees that we are the “head and not the tail” (Deut. 28:13), they will glorify the Father which is in heaven (Matt 5:16).  The ultimate purpose of excellence, therefore, is to give glory to God (Rev. 14:6).     

What are some characteristics of NAD’s REACH strategy?

God first.  Divine guidance is needed from the beginning and throughout the process.  Prayer and the writings of inspiration are key to strategy along with Christ-like relations among the team.
Simplicity.  A strategy should be so simple, clear, and focused that each member—even children—can know the essential parts by heart.  REACH templates are simple to use by unions, conferences, institutions, and individual churches.
Ownership.  In Christ’s day, a “top-down” approach was more characteristic of the Roman army than of His church (Matt. 20:27).  Even today, people are more likely to support a movement that they’ve made their own.  Strategic decisions are based upon inclusiveness and dialogue.
Alignment.  “if they speak the same language, the Lord said of the Tower of Babel builders, nothing will be impossible to them” Gen. 11:6-9).  When all the entities of the Church one day decide to use similar language and collaborate in our strategies, we will “move the world!”  (Test., Vol. 9, p. 221)
Customizable.  The REACH processes and materials may be freely revised and revamped according to local needs.  
Scalable.  The same REACH processes may be used essentially by any organizational entity—unions, conferences, the NAD Office, or the local churches.  It can even be argued that every church member should have a strategy for life—a personal mission that guides all they do.  The process works anywhere.