Our Strategic Plan
North American Division Strategy Voted October 28, 2012
The mission of the North American Division is—
“To reach the North America Division territory with the distinctive, Christ-centered Seventh-day Adventist message of Hope and Wholeness”
Or even more simply stated—
“To reach the North America Division territory with Hope and Wholeness”
The statements above are concise expressions of the mission of the Seventh-day Adventist World Church which is—
“To make disciples of all people, communicating the everlasting gospel in the context of the three angels' messages of Revelation 14:6-12, leading them to accept Jesus as personal Savior and unite with His remnant Church, discipling them to serve Him as Lord and preparing them for His soon return.”
We believe the Seventh-day Adventist Church was called by God to deliver a special, Christ-centered message for these end times. It is a message of Hope and Wholeness.
A Message of Hope
Our Church has been charged to reach North America and the world with a distinctive message. It is a message modeled in the life of Christ, illustrated by Sanctuary truths, communicated by the prophets throughout the ages and succinctly expressed in the Three Angels’ Messages of Revelation 14:6-12. This special message points prophetically to His second coming—a concept that is embroidered in our very name, Seventh-day Adventists!
A Message of Wholeness
Our distinctive, Christ-centered message not only points toward the future—it adds abundant life to the present! Health of body, mind, and spirit invariably lifts humanity up to higher planes of living. Hundreds of scientific studies have confirmed the benefits of our Adventist message of health. Our ideas of education involve the harmonious development of the whole person--physical, mental, spiritual, and social—extending from life on this earth through eternity.
The North American Division (NAD) can be thought of in two ways:
First, the NAD constitutes the territory with the North American Division—a geography that extends from Bermuda to the east to Guam-Micronesia to the west.
It is one of thirteen geographic divisions that make up the Seventh-day Adventist World Church.
Second, the NAD is an Office that serves nine constituent unions of the Church and—in some instances—the conferences and churches within its borders.
The mission of the North American Division Office is to provide strategic leadership, coordination, resourcing and other value-added services that transcend the scope of unions and other constituent entities within its borders.
Below are examples of these value-added services—
- Promotes system-wide strategies for evangelism
- Oversees a church media/branding/marketing strategy
- Inspires cross-union dialogue and collaboration
- Assesses needs and researches trends impacting our territory
- Provides value-added, system-wide services and resources
- Promotes church/higher education collaboration
- Coordinates and advises in division-wide policy formation
- Assists in the selection and orientation of leadership
- Coordinates ongoing dialogue with lay entities
- Conducts an educational system for our children and youth
- Represents the NAD to the World Church
- Coordinates ministerial/Seminary preparation
- Leads out in a collaborative plan to engage our youth
- Promotes equity and human relations across the system
- Provide IT and financial services at good economies of scale
Our Strategic Approach
REACH is a strategy for accomplishing mission with excellence.
A Division strategy should be so simple, clear, and focused that each member can know the essential parts by heart. REACH templates are simple to use by unions, conferences, institutions, and individual churches.
In Christ’s day, a “top-down” approach was more characteristic of the Roman army than of His church (Matthew 20:27). Even today, people are more likely to support a movement that they’ve made their own.
“if they speak the same language, the Lord said of the Tower of Babel builders, nothing will be impossible to them” Genesis 11:6-9). When the entities of the Church decide to use similar language and collaborate in our strategies, we will move the world! (Testimonies, Vol. 9, p. .221)
They may be freely revised and revamped according to local needs. A REACH style manual is available without charge at the Communications Department of the North American Division Office.
The same REACH processes may be used essentially by any organizational entity—unions, conferences, the NAD Office, or individual churches.
Our Five Core Values
Five enduring values, introduced at the 2010 NAD Year-end meetings can provide clarity and focus throughout the North American Division. These core values include-
1. Revival & transformation: Connecting with God through public and personal worship
VISION: All churches throughout the NAD experience a revival that results in life-changing transformations. All church members of the NAD enjoy a vibrant and joyful relationship with Christ.
- Retention of young adults to the Church through a revitalized campus ministries program along with Spirit-filled Church activities that engage their interests and energies One of the six NAD Strategic Priorities
Other areas of focus
- An active prayer ministry throughout the North American Division territory that has the encouragement, collaboration and support of all unions and conferences
- A suite of field-tested resources and services to unions, conferences, and churches that add value to private and corporate worship
- Field-tested resources in the area of stewardship ministry that promote liberality and enlightened giving
Members and their leaders will spend more time with God in private devotions. Church services, while reverent, will be joyous, engaging opportunities for spiritual renewal to persons of all ages.
2. Education for discipleship: Every youth and adult learning, growing, and becoming more like Christ
Vision: Churches, schools, and homes combining to become a learning and discipling center for members of all ages that includes connecting with God, other members of the church family, and the surrounding community.
- Adventist education for everyone using innovative online modalities to increase the enrollment of school-age children and youth but also to enable the local church to serve as a key community learning center One of the six NAD Strategic Building Blocks
Other areas of focus
- Discipling resources and services to unions, conferences, and churches that help active and inactive members grow in their relationship with God (revival), their church family/home (alignment), and the community (outreach)
- Working collaboratively with unions and conferences ministerial offices to help disciple pastors and inspire them to be full partners in accomplishing the mission of the Church
- Strategic collaboration between the Church and Adventist higher education that extends discipleship experience to college-age youth and young adults
3. Alignment within the Church: Connecting effectively within our diverse church family
Vision: Our diverse church family enriched and unified by our love for God and by our ability to relate effectively with others to the extent that we will be known by the world as people of love.
- Extending the potential and practice of women clergy in terms of better member education, increased mentoring, and administrative recruitment, support, and affirmation One of the six NAD Strategic Building Blocks
Other areas of focus
- A well-defined strategy with action plan for aligning segments of the Church divided by age, ethnicity, ideology, gender, disabilities, and other characteristics
- A concrete strategy with action plans to better align health care with the mission, values, and strategy of the World and North American Church
- Concrete strategies to better align ministerial/seminary education and higher education with the mission, values, and REACH strategy of the Church
Enhanced working relationships between General Conference, NAD, union, and conference organizations to enhance collaborative effort and to reduce waste, duplication, and fragmentation
4. Community outreach & evangelism: Connecting with our communities--sharing hope and wholeness
Vision: North American Division organizations of every type combine their efforts in communicating Adventism’s distinctive message of hope and wholeness to every person within the NAD territory with a focus on big cities.
- Evangelism and outreach—specifically targeted to large cities and native-born Americans—that tap the convergent energies and collaborative talents of all One of the six NAD Strategic Building Blocks
- A coherent media strategy—with an emphasis on social media--that best accomplishes the mission of the Church in reaching its internal and external audiences One of the six NAD Strategic Building Blocks
- Evangelism targeted to emerging immigrant people groups that use new technologies and resources to educate and involve both leaders and members in successfully engaging these people-groups One of the six NAD Strategic Building Blocks
Other areas of focus
- A health outreach program—in cooperation with unions, conferences, and NAD Adventist Health systems--that builds positive community awareness of and affinity for our Church
- A periodic assessment of public awareness of, and affinity, for the Seventh-day Adventist Church within the North American Division territory
5. Healthy leadership & management: God’s stewards insisting on personal and church-wide excellence
Vision: As God’s stewards and ambassadors, the North American Division aims to become the world’s best-run organization as a reflection of God’s ideal for us.
Areas of Focus
- A coordinated system of orientation, mentoring, and developing church leaders—within NAD, union, and conference offices
- A Strategic Plan for the NAD Office itself with sample templates, resources, and encouragement for all church organizations and institutions to have their own individualized strategic plans in place to accomplish our corporate mission
- A systematic process of assessing needs and researching opportunities within our NAD territory to help the Church respond more promptly and effectively to the rapid changes impacting our Division
- Promoting a collaborative process to “reach excellence” and improve the leadership and management of all entities within our division
- An effective and strategic use of IT and financial services in strengthening the organizational health of entities within our NAD territory