Create a Strategy and Roadmap for Your Union

“For I know the plans I have for you,” says the LORD. “They are plans for good and not for disaster, to give you a future and a hope.” Jeremiah 29:11 NLB
We serve a God who is meticulous in His planning. The plan of salvation was conceived long before the world began. From ancient Israel to the early Christian Church, planning has figured prominently in the establishment of God’s kingdom. And planning is no less required for the Church today.

“It is essential to labor with order, following an organized plan and a definite object.” Ellen G. White, Manuscript 24, 1887

“It is a sin to be heedless, purposeless, and indifferent in any work in we engage, but especially in the work of God.” Ellen G. White, Review & Herald, March 18, 1884.

Every military campaign needs a grand design to guide the operations of every unit, officer, and soldier. Similarly, the Seventh-day Adventist Church is also engaged in a battle—the Great Controversy. This template was created to assist you in preparing a strategic plan as a part of the Seventh-day Adventist Church’s collective pursuit of excellence and mission.  We aim to implement this plan faithfully in fulfillment of the gospel commission.

The REACH North America strategic plan is:
  • Mission-driven. Our strategy directly arises from our Spirit-filled mission.
  • Simple. Our approach focuses on the big picture without getting lost in the details.
  • Positive. We stress recognizing and releasing potential over solving problems.
  • Aligned. We plan collaboratively with related organizations and stakeholders.
  • Results-oriented. Systematic assessment helps insure that our plans get carried out.
The Seventh-day Adventist Church today faces new challenges:
  • The draw of materialism and secular entertainment
  • Disengagement of youth and young adults from church life
  • Economic hardship on the part of many members
  • Family breakdown both within and outside the Church
  • Secular, big-city populations largely unreached by the Seventh-day Adventist message
The potential for advance in the North American Division is unprecedented as evidenced by:
  • A search for meaning and purpose not filled by the secularism and materialism
  • Advances in social media can place our message within everyone’s reach
  • Burgeoning interest in health and wellness, the “entering wedge” for our message
  • Rise in immigrant populations provides special opportunities for soul-winning
  • Marginalized and ex-Adventists offer a good opportunity for evangelism
Sample Mission Statement for Your Union
To reach all within our union territory with Adventism’s distinctive message of hope and wholeness, leading all to accept Christ’s saving grace, unite with His remnant Church, and prepare self and others for His soon return.


To help all churches and church organizations within the NAD plan strategically and collaboratively in order to reach excellence and accomplish mission